DOWNLOAD THE BROCHURE

Enter the age of the “entrepreneurial CMO”—a new generation of marketer, known for their speed, agility and the ability to scale on a tight budget. 

As social technologies evolve, customer engagement takes on ever-greater importance. As a result, the job of a CMO is expanding more than ever before. Chief Marketing Officers who behave like fast-moving entrepreneurs—combining scientific precision with artistic passion, marshaling financial and technological resources from diverse places, leading global teams, and exploiting new technologies to drive growth—will win. 

This year’s The Big Rethink featureed the most entrepreneurial CMOs from Fortune 1000 companies and innovative startups, as well as visionaries and practitioners from the world’s leading advertising and marketing agencies, to explore ways entrepreneurial CMOs are leveraging social, economic and technological upheavals to reinvent marketing for a new age. 

VIEW PHOTOS FROM THE EVENT

Download the event brochure

brochure-image

The Big Rethink UK 2015

The Age of the Entrepreneurial CMO

March 24th 2015, Kings Place

  • Full programme and speakers
  • Last year's highlights
  • Booking form

By submitting your details, you will receive updates from The Economist Group by e‑mail or telephone about the latest business insights, upcoming events and industry surveys. Or simply choose not to below:
By submitting your details, you will receive updates from The Economist Group by e‑mail or telephone about the latest business insights and upcoming events. Or simply choose not to below:

The Economist Group is a global organisation and operates a strict privacy policy around the world.

Click the button below to download the event brochure.

Related past events

The Big Rethink 2015

The Big Rethink 2012

The Big Rethink 2011

Proudly sponsored by

Latest event updates

Tweets

Sign-up to our newsletter

Never miss out on our latest analysis, opinions and events.