Enter the age of the “entrepreneurial CMO”—a new generation of marketer, known for their speed, agility and the ability to scale on a tight budget.
As social technologies evolve, customer engagement takes on ever-greater importance. As a result, the job of a CMO is expanding more than ever before. Chief Marketing Officers who behave like fast-moving entrepreneurs—combining scientific precision with artistic passion, marshaling financial and technological resources from diverse places, leading global teams, and exploiting new technologies to drive growth—will win.
This year’s The Big Rethink featureed the most entrepreneurial CMOs from Fortune 1000 companies and innovative startups, as well as visionaries and practitioners from the world’s leading advertising and marketing agencies, to explore ways entrepreneurial CMOs are leveraging social, economic and technological upheavals to reinvent marketing for a new age.
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The Big Rethink UK 2015
The Age of the Entrepreneurial CMO
March 24th 2015, Kings Place
- Full programme and speakers
- Last year's highlights
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