Report Summary

How do business leaders take decisions? What contribution do data analysis and intuition play? How can organisations improve their decision-making capabilities?

These questions and more are explored in Decisive action: How businesses make decisions and how they could do it better,  an Applied Predictive Technologies (APT) report, written by The Economist Intelligence Unit (EIU).

The report is based on a survey of 174 business decision makers from around the world as well as in depth interviews with decision-making experts and executives including the chairman of Standard Life and chief operating officer of EY.

It provides an invaluable insight for any organisation wondering how to use the data assets to improve their decision making capabilities and encourage their employees to take better decisions.

Why read this report

  • Find out how analysis and intuition contribute to business decision making
  • Learn what business leaders believe is the best way to improve decisions
  • Hear how to promote a culture of effective decision making
There is no mystique about decision-making. It’s a teachable and learnable skill for which almost everyone has potential.
Sydney Finkelstein, professor of strategy and leadership, Tuck School of Business at Dartmouth College


Published:June 5th 2014

Jane Bird
Peter Swabey

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