Report Summary

It has been a few years now since cloud computing rose to prominence - but its disruptive impact has only just begun to be felt. 

To examine the mid- to long-term impact of cloud in all its various forms, the Economist Intelligence Unit invited six experts in the field to contribute original essays explaining their predictions. Those essays are collected here in a single report, named 'The impact of cloud', and sponsored by Fujitsu.

The contributors, and the subject of their essays, are as follows: 

  • Mark Ridley, director of technology at recruitment website, explains how cloud computing is helping to render the hierarchical organisation obsolete
  • Dr James Mitchell, CEO of Strategic Blue, argues that the pricing model of cloud computing must be fixed it is to reach its full potential
  • Dr Tua Huomo, FUTURE CLOUD¬†action line leader at EIT ICT labs, on why cloud will force¬†the IT industry to focus on customer value
  • Paul Miller, analyst and consultant at Cloud of Data, writes that cloud may help to empower customers to control their own data
  • Professor Ian Bitterlin, technical work group chair¬†of The Green Grid Association,¬†explains why cloud computing will be good for the environment
  • Dr Jonathan Liebenau, reader in¬†technology management at the London School of Economics,¬†examines why the economic benefits of cloud will be felt by all industries and countries¬†equally¬†
To assess its real significance to their organisation, executives should also pay close attention to how cloud computing is enabling new business models, transforming business processes, changing market dynamics and, in some cases, creating new markets altogether. It is here that the true revolutionary impact lies.


Peter Swabey

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